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Web firm gets dressing down over subway stunt
By Jia Feishang |
August 24, 2011, Wednesday
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Print Edition
Print Edition
A METRO train was transformed into a clothes shop with a difference yesterday, with passengers helping themselves to garments hanging from hand rails.
On each item was a notice stating "not for selling, but you can take this away if you like it," photographs uploaded to Sina Weibo microblog accounts showed.
The giveaway, a promotional stunt by e-commerce giant Taobao, attracted many passengers who crowded into the carriages on the Metro Line 2 service.
However, Metro authorities called police and urged passengers to stay away from such events due to safety concerns.
A media officer with Taobao, Jing Ming, admitted to Shanghai Daily last night that the free clothes delivery was organized by the website.
"We just wanted to promote women's clothes," said Jing.
She said the activity started around 10am and lasted half an hour before the Metro operator asked them to stop.
"We're sorry," said Jing. "Our plan was not thought through properly."
This came a day after young women wearing bikinis were spotted on Metro Line 2 putting on shirts and trousers in another Tabao stunt.
On each item was a notice stating "not for selling, but you can take this away if you like it," photographs uploaded to Sina Weibo microblog accounts showed.
The giveaway, a promotional stunt by e-commerce giant Taobao, attracted many passengers who crowded into the carriages on the Metro Line 2 service.
However, Metro authorities called police and urged passengers to stay away from such events due to safety concerns.
A media officer with Taobao, Jing Ming, admitted to Shanghai Daily last night that the free clothes delivery was organized by the website.
"We just wanted to promote women's clothes," said Jing.
She said the activity started around 10am and lasted half an hour before the Metro operator asked them to stop.
"We're sorry," said Jing. "Our plan was not thought through properly."
This came a day after young women wearing bikinis were spotted on Metro Line 2 putting on shirts and trousers in another Tabao stunt.
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