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August 4, 2010

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Cartier sues over trademark

CARTIER is seeking 500,000 yuan (US$73,855) in compensation from two companies, accusing both of using the luxury jewelry maker's logo without authorization.

Shanghai No.1 Intermediate People's Court opened trial yesterday on the case.

Cartier International NV accused Guangdong Foshan Mingkun Ceramics Co Ltd and Foshan Kinsyoma Decoration Materials Co Ltd of intentionally using its logo to promote its products.

Zhang Yunshu, owner of Kinsyoma, was also listed as a defendant.

"The defendants not only infringed Cartier's trademark but also carried out unfair competition," said Song Guofeng, Cartier's lawyer.

Cartier also demanded the defendants to publish a statement in two national newspapers to clarify the infringement.

Cartier told the court it has spent a large amount of money building a strong reputation in China. It also said the defendants tarnished its reputation and confused customers.

The defendants said that they had deleted the Cartier logo from the website and pamphlets after they learned of the complaint.




 

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