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March 6, 2010

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City event a selling point for newlyweds

THE 2010 World Expo is proving to be an attractive selling point for photographic studios and other wedding service companies at the Shanghai Wedding Expo, which kicked off yesterday at the Shanghai Exhibition Center.

Photographers said that they had received many queries about whether it was possible to take wedding pictures inside the Expo site.

"We are negotiating with the organizer of the World Expo on the matter," said Wu Fang, director of the marketing department of the Julia Wedding Studio.

The Bureau of Shanghai World Expo Coordination said that at present taking wedding pictures was not allowed in the Expo site, for security reasons.

But after the site is opened to the public, there will be no limit on camera equipment used in the site, and no rule saying people can't visit in their wedding outfits.

Another company, Chuech Studio, said it would replicate the inner decoration of Expo pavilions in its studio, making the pictures look like they had been shot at the Expo.

Luo Cheng, a 29-year-old bride, said the experience of taking wedding pictures inside the Expo site would be unique.

"It will feel great when the city's grand event combines with mine," she said.

Some companies are also incorporating Expo elements into wedding souvenirs.

Companies were also highlighting the Expo in wedding party plans. Shanghai Scenery Co Ltd, a company providing cruise ship sightseeing on the Huangpu River, said that after the Expo begins new couples holding their wedding parties on the ships would be able to enjoy the night landscape of the Expo site along the river.

The wedding expo continues today.


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