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January 7, 2011

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Cosmetic giant seeks compensation

THE Germany-based cosmetic giant Beiersdorf AG sought 600,000 yuan (US$90,498) in compensation from two local companies, accusing them of infringing on its trademark of Nivea, at a court hearing yesterday.

Both of the defendants were absent from the hearing held by the Shanghai No. 2 Intermediate People's Court. The court didn't hand down a verdict after the hearing.

The plaintiff said Shanghai Yuyan Cosmetic and Jisheng Chunyan Bio-tech (Shanghai) have broken trademark laws by using a trademark of Niyea, similar to Nivea, and caused huge losses to the parent company - although they failed to put an exact figure on those losses.

The Jiading District branch of the -Shanghai Industrial and Commercial Administrative Bureau found that Yuyan had contracted Jisheng to produce 161,400 bottles of the products in question, with 55 personal cleaning and -skincare products involved, from March 2009 to April 2009.

In addition to using a similar letter combination as Nivea, the defendants also used the same deep blue background and white letters as the original product, the plaintiff claimed.


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