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Expo-themed lottery game plan
By Ding Yining |
March 16, 2009, Monday
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Print Edition
Print Edition
THE Shanghai Civil Affairs Bureau said over the weekend it is preparing to issue an Expo lottery game. The game will incorporate Expo-themed tickets, which may be sold alongside commemorative World Expo stamps.
"We want to keep annual sales of the Welfare Lottery above 2.3 billion yuan (US$336 million)," said Ma Yili, head of the Shanghai Civil Affairs Bureau. "We're trying to hit a sales target of 2.5 billion yuan in 2009."
The Expo lottery will promote the 2010 World Expo and feature designs taken from the history and culture of the Expo. Stamps will also feature Expo designs and the lottery tickets could be sold alongside the stamps for collectors who are keen on Expo memorabilia.
Ma said efforts were also under way to make the Welfare Lottery more personal to Shanghai and reflect some of the city's characteristics.
"We want to keep annual sales of the Welfare Lottery above 2.3 billion yuan (US$336 million)," said Ma Yili, head of the Shanghai Civil Affairs Bureau. "We're trying to hit a sales target of 2.5 billion yuan in 2009."
The Expo lottery will promote the 2010 World Expo and feature designs taken from the history and culture of the Expo. Stamps will also feature Expo designs and the lottery tickets could be sold alongside the stamps for collectors who are keen on Expo memorabilia.
Ma said efforts were also under way to make the Welfare Lottery more personal to Shanghai and reflect some of the city's characteristics.
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