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September 28, 2010

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Finding out about food

BY scanning the barcode on an apple a customer can learn where it was grown, when it was picked and packaged and how it was brought to Shanghai. There's even a picture of the farmer who grew it.

The food traceability system is being demonstrated at the Dusseldorf Pavilion at the World Expo and is aimed at reassuring customers that the food they are consuming is safe.

The food traceability system, initiated by Metro Cash & Carry China, is in place at about 50 pavilions and more than 120 restaurants at the Expo site. Ren Bing, a manager with Metro, said food in the system carries a special barcode and customers can scan the code at stores or check the information online at

At 45 Metro stores across the country, customers can buy such traceable products, but the number of products is just 1,000 at present.

Ren hopes that soon every kind of food will be traceable.

He said the system would not allow products with problems to appear on store shelves and traceable food would not be more expensive than ordinary products.


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