Formula promotion fine
THE operator of an app called “Babies’ Home” has been fined 200,000 yuan (US$32,258) by the Shanghai Industrial and Commercial Administrative Bureau for a promotion violation. The operator claimed the nutritional ingredients of Aptamil Pre infant formula sold on its app were almost identical to breast milk, the bureau said. The operator has been ordered to remove the promotion. It is the first time that a fine of this kind has been imposed on an app operator in Shanghai.
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