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Hospitals, search engines probed for misleading ads
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SHANGHAI'S market watchdog is investigating several hospitals and search engines, Baidu and Sogou, for violation of China's Internet advertisement rules.
The two Internet giants had ranked the advertisements of three hospitals that do not have licenses for maternal and child health services on top of their search results for "induced abortion," the Shanghai Industrial and Commercial Administrative Bureau said.
The two search engines have been accused of failing to review the content of medical advertisements before publishing them, which is against the regulations, the bureau said.
Shanghai Nanpu Gynecology Hospital, Shanghai An’ping Hospital, and Shanghai Xupu Hospital of Traditional Chinese Medicine are also being investigated for misleading advertisements that is also a violation of China's advertisement law.
Misleading advertisements in paid listings on the Internet are most commonly seen in the fields of medical treatment, tourism, education and overseas study agencies, said Ying Jun, director of the advertisement department of the bureau.
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