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July 10, 2012

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Luxury firm seeks 1.1m yuan over brand

CARTIER has filed two lawsuits against two Beijing companies, accusing them of infringing on its trademark in slogans to promote their products through a Shanghai-based online supermarket.

The luxury giant is seeking a total of 1.1 million yuan (US$172,623) compensation, 550,000 yuan for each case, for alleged trademark infringement and unfair competition.

The two Beijing companies are Beijing Huixin Tianyuan Technology and Trade Co and Beijing Mengkela Technology Co, which sell diamond rings, bracelets, necklaces and jades.

Shanghai Yishiduo E-commerce Co, operator of Yihaodian online supermarket, is also being sued in both cases for publishing the ads in question.

Cartier said it found the two Beijing companies were using promotional words such as "Cartier's Classic Style" and "Cartier included" in their advertisements of their jewelry products on sale at the online supermarket.

The cases have been accepted by the Pudong New Area People's Court but hearings have not been scheduled.


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