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December 28, 2010

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Name of game appeal rejected

THE Shanghai No. 1 Intermediate People's Court has rejected an appeal filed by the Taiwan-based Softstar Entertainment Inc over a trademark dispute about "Da Fu Weng" - also known as the game "Monopoly."

Softstar registered the complicated Chinese characters of "Da Fu Weng" as the trademark of a game of Monopoly in the China's mainland in March 2005. Then in July 2005 Shanda Interactive Entertainment Ltd began to operate an Internet game of Monopoly with the name was "Shanda Fu Weng." Softstar demanded more than 540,000 yuan (US$81,448) in compensation from Shanda for trademark infringement. The court ruled that Shanda's game name won't confuse players as the name widely refers to similar games of Monopoly.


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