Opportunities abound
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THE Internet is providing new growth opportunities in various sectors of the Chinese film industry including fundraising and distribution, as well as new sources for original scripts, industry people told a forum in Shanghai yesterday.
“The adoption of the Internet as a new marketing and distribution channel is a natural trend,” said Wang Changtian, president of Beijing Enlight Media Co.
He said he expects the intellectual property income of domestic film production companies will catch up with their box office income within three years because film fans now have more channels to pay for content they desire.
“The Internet has provided new avenues for innovative talents to participate and bring more energy to the film industry,” said Zhang Hongsen, head of the film bureau under the State Administration of Press, Publication, Radio, Film and Television.
Liu Chunning, president of the Digital Entertainment business group at Alibaba, said the company will launch an online film and TV series distribution streaming service based on Tmall’s set-top boxes, which now covers several million domestic households.
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