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June 22, 2010

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Seeing is believing for TV viewers

SHANGHAI residents spend an average of more than two and a half hours watching TV every day, according to a survey released yesterday.

TV also enjoyed the greatest credibility, following by newspapers, radio, magazines and the Internet.

The survey, conducted by Fudan University, involved 3,000 adults across the city.

"Seeing is believing," said Lu Ye, one of the researchers and a professor in Fudan's journalism department.

About 97.9 percent of those surveyed had access to television, 73.5 percent read newspapers and 48.4 percent used the Internet, the survey found.

Those using the Internet believed in the information provided online and in newspapers more than those who didn't log on, Lu said. People with access to a computer spent about 217 minutes online on average and they said they used it to access information and as a communication tool rather than for recreational purposes.

There is a growing trend for mobile phone users to access information using their handsets. But Zhou Baohua, another researcher and professor at Fudan, said: "Locals' habit of acquiring information through cell phones still needs to be developed."

The research found that most local people still regarded their cell phones just as a convenient communication device and didn't make use of its other functions although many more people had cell phones than used the Internet.

About 78.4 percent of local people had phones, according to the survey.


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