The story appears on

Page A4

January 19, 2011

GET this page in PDF

Free for subscribers

View shopping cart

Related News

Home » Metro » Society

TV star objects to firm using her name

BAI Wanqing, a well-known mediator and a deputy to the Shanghai People's Congress, has reason to be annoyed at the moment.

She confirmed to Shanghai Daily yesterday that she has submitted an objection to the State Trademark Bureau against a local company's application to register her name as trademark for candy, meat and other commodities and is awaiting a decision.

"I'm dealing with the incident currently," Bai said. "It hasn't come as a big surprise to me, though I'm still angry at the registration."

Bai, 62, built her reputation on a mediation TV show and became known for her incisive comments and harsh criticism of the guilty parties in the daily conflicts. She now presents other TV programs and is often invited as a guest on other TV shows.

She discovered recently that Shanghai Zhuqi Trade Development had applied to register her name as trademark for meat, canned fruit, dairy products and nuts.

Shanghai Daily saw on the China Trademark Website that the trademark has also been applied for to be used by cafes, eateries and rest homes.

Bai complained to the city's administration for industry and commerce and the investigation by the administration found Zhuqi made the application on November 19, 2009. The state bureau issued a proclamation on December 13, 2010 to seek public views about the registration application.

According to law, any person can object to the registration within three months of the proclamation. If the registration is found to be infringing rights, it can be withdrawn.

Even if the trademark is registered officially, Bai can still go to court to ask for the withdrawal of the trademark, said Li Ming, an SPC deputy and deputy director of the Shanghai Bar Association.


Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.

沪公网安备 31010602000204号

Email this to your friend