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July 16, 2013

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Tudou wins soccer rights case

VIDEO-SHARING website has won a case brought by a Beijng broadcaster which claimed to own exclusive broadcasting rights for a football match.

Shanghai No. 1 Intermediate People's Court ruled yesterday that Beijing Tiaodongli Sports Broadcasting Co had no right to ask Shanghai Tudou Network Technology Co Ltd to pay 280,000 yuan (US$45,584).

The court said the contract Beijing Tiaodongli signed to obtain the rights did not clearly define webcasting rights.

Beijing Tiaodongli took legal action after discovering that had footage of the 2011 Asian Football Confederation (AFC) Asian Cup match between China and Uzbekistan on January 23, 2011 - six days after the game took place.

The Beijing company had obtained exclusive right for all live, subsequent programs and Internet communications.

Beijing Tiaodongli bought these from sports marketing, media and events company World Sport Group Pte Ltd.

But the court said there was a distinction between broadcasting and webcasting rights in the deal.

Tudou's video was from CCTV, which was authorized by Tiaodongli.

The court said Tiaodongli's contract with WSG didn't make clear the webcasting rights.


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