A festival of movies entertains

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February 10, 2021

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A festival of movies entertains

Source: Xinhua | 00:00 UTC+8 February 10, 2021 |

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Advance box office sales for China’s upcoming week-long Spring Festival holiday hit 600 million yuan (US$93 million) by yesterday morning.

As the first movie-going period following the COVID-19 outbreak, the holiday starting February 11 is of great importance to China’s film industry and will be seen as a further mark of recovery in the country’s box office market, one of the world’s largest.

Topping the bookings chart was “Detective Chinatown 3,” the latest instalment in Wanda Pictures’ well-received “Detective Chinatown” comedy film franchise.

Its advance ticket sales for the holiday have exceeded 400 million yuan, including 300 million yuan for its opening day alone, according to data compiled by film data and e-ticketing platform Maoyan.

A sequel to the 2018 comedy hit “Detective Chinatown 2,” which generated nearly 3.4 billion yuan at China’s box office, “Detective Chinatown 3” will join six other domestic titles to screen in China on Spring Festival, the Chinese Lunar New Year, which falls on February 12 this year.

The other six films opening on the same day are time travel comedy “Hi, Mom,” fantasy thriller “A Writer’s Odyssey,” mobile game turned fantasy film “The Yinyang Master,” comedy-drama “Endgame,” animated fantasy “New Gods: Nezha Reborn,” and “Boonie Bears: The Wild Life,” which is the latest instalment in the domestic animated comedy franchise.

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A festival of movies entertains

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