Animation puts China's culture in frame
Source: Xinhua |
October 29, 2011, Saturday
|
Print Edition
Print Edition
THE Chinese animation industry has been striving to achieve international recognition and promote Chinese culture - a move that is being seen as part of the government's plan to strengthen its "soft power" and extend its influence, industry insiders and experts said.
The industry's ambitions are backed by a surge in both production and revenues, thanks to supportive policies.
China produced 385 animated films last year, a 28 percent year-on-year increase. The industry also earned more than 500 million yuan (US$78.7 million) from exports in 2010, up 60 percent year on year, according to the State Administration of Radio, Film and Television.
Insiders have also attributed the rapid export growth to an emphasis on originality among Chinese animators.
The industry previously operated as a "manufacturer" of foreign animation products, winning little global recognition, said Ye Zhenghua, a professor from the Guangzhou Academy of Fine Arts.
Jin Cheng, president of Comic Fans magazine, said several domestic animators have now established themselves internationally.
Animator Xia Da has successfully serialized one of his works in Ultra Jump, one of Japan's most popular comic magazines, Jin said.
And popular Chinese cartoon "Pleasant Goat and Big Big Wolf" has been translated into 17 languages and shown in more than 50 countries.
Chinese animation can act as a vanguard for the export of Chinese culture, said Leng Song, general secretary of the world media research center of the Chinese Academy of Social Sciences. Animation is rarely affected by cultural barriers and can be easily understood and accepted by the general public, Leng said.
Central authorities this week released the full text of a guideline adopted by a plenary session of the Communist Party of China Central Committee, urging authorities to boost the cultural industry.
The industry's ambitions are backed by a surge in both production and revenues, thanks to supportive policies.
China produced 385 animated films last year, a 28 percent year-on-year increase. The industry also earned more than 500 million yuan (US$78.7 million) from exports in 2010, up 60 percent year on year, according to the State Administration of Radio, Film and Television.
Insiders have also attributed the rapid export growth to an emphasis on originality among Chinese animators.
The industry previously operated as a "manufacturer" of foreign animation products, winning little global recognition, said Ye Zhenghua, a professor from the Guangzhou Academy of Fine Arts.
Jin Cheng, president of Comic Fans magazine, said several domestic animators have now established themselves internationally.
Animator Xia Da has successfully serialized one of his works in Ultra Jump, one of Japan's most popular comic magazines, Jin said.
And popular Chinese cartoon "Pleasant Goat and Big Big Wolf" has been translated into 17 languages and shown in more than 50 countries.
Chinese animation can act as a vanguard for the export of Chinese culture, said Leng Song, general secretary of the world media research center of the Chinese Academy of Social Sciences. Animation is rarely affected by cultural barriers and can be easily understood and accepted by the general public, Leng said.
Central authorities this week released the full text of a guideline adopted by a plenary session of the Communist Party of China Central Committee, urging authorities to boost the cultural industry.
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