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April 21, 2015

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Books fall behind in digital age

Digital media have overtaken books as the most read in China, a national survey has found.

About 58.1 percent of Chinese adults read digitally in 2014, up 8 percent, while 58 percent read books, only 0.2 percent up, according an annual survey on reading habits polling about 35,500 adults in 29 provincial divisions.

The survey, conducted by the Chinese Academy of Press and Publication, revealed that 51.8 percent of respondents read on their mobile phones, 49.4 percent on ordinary computers and 5.3 percent on e-readers.

Tablet computers were listed for the first time and 9.9 percent of those surveyed used them.

In 2008, only 24.5 percent of respondents read digitally. About 22.3 percent of Chinese adults read e-books last year, up from 19.2 percent in 2013.

Each person read 3.22 e-books on average, up from 2.48 in 2013, while 4.56 books were read per capita in 2014, compared to 4.77.

About 55 minutes was spent on reading online and 33.82 minutes on reading on mobile phone each day, compared with 18.76 minutes on books and 18.8 minutes on newspapers.

However, the time spent reading books, newspapers and magazines all increased.




 

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