Broadcasts to advocate ‘morality and talent’
Print Edition
BROADCASTERS have been told to distribute programs that promote “core socialist values” and “forcefully oppose” content that celebrates money worship, hedonism, radical individualism and feudal thought.
A notice, issued by the State Administration of Press, Publication, Radio, Film and Television, provides further guidance for the creation and broadcast of program content, particularly for the country’s rapidly growing Internet platforms.
“Online programs should vigorously promote China’s revolutionary culture, advance patriotism, extol the motherland and praise heroes,” the notice said.
Entertainment reports should “advocate morality and talent,” while variety shows, dramas and movies should oppose “wasteful star-chasing, humdrum games and luxurious feasts,” it said.
China has undertaken an unprecedented campaign to advance traditional Chinese values that promote honesty, unity, self-improvement and self-reliance.
The government over the past year has moved to crack down on illicit content in the fast-growing live-streaming market, which produced revenue of more than 30 billion yuan (US$4.4 billion) last year, according to investment bank China Renaissance Securities.
Last July, China’s culture ministry announced it had shut down 4,313 online shows, firing or punishing more than 18,000 anchors over illicit content.
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