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Call for action on quack ads

TRADITIONAL Chinese Medicine experts have called on advertising watchdogs to step up the eradication of ads for quack remedies and treatments.

The call comes after figures from the State Administration of Traditional Chinese Medicine showed a fall in the number of advertising licenses revoked for false and misleading promotions.

Illegal ads for TCM were still rampant and seriously damaged the reputation of the whole profession, experts said yesterday, the day after Vice Health Minister Wang Guoqiang revealed the authorities had stopped 2,274 illegal TCM ads in 2008.

Last year, 225 Websites posting illegal TCM ads were closed and 83 TCM institutions were ordered to stop their operations, said Wang. In 2007, 122 licenses were revoked.

"Many people who trust traditional herbal treatments can be easily fooled by illegal TCM ads," said Professor Li Pengtao, of the Beijing University of Chinese Medicine.

"Crackdown campaigns are encouraging and helpful, but the failure to effectively prohibit false and misleading TCM ads is still a hidden danger to public health," Li said.

Associate professor Lu Jinguo, of Guangzhou University of Chinese Medicine, said illegal ads hurt the whole industry as many people started to doubt the effectiveness of traditional medicine.



 

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