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Chinese seeking out exotic getaways
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Chinese tourists are seeking more exotic locales for their trips as the popularity of most of their top 20 destinations soars, TripAdvisor said yesterday, reflecting the boom by the world’s highest-spending group of travelers.
The travel website said its data on customer searches showed people from China’s mainland still love to go to Hong Kong and Macau for getaways and shopping but are increasingly adventurous, with holidays in Asia, Europe and North America.
“This new generation of Chinese outbound travelers is making their own decisions about where to go, where to stay and what to do by doing their own research online, going beyond the old stereotype of big buses of group tourists,” Lily Cheng, managing director of TripAdvisor China, said.
Hong Kong was the most popular destination search in July to August, with interest from Chinese rising 50 percent from the same period of 2012.
Phuket, a beach resort in Thailand, was in second place, with 3.5 times as many searches than a year earlier. Taiwan was third (up 4.5 times), Bangkok fourth (up 3.7 times) and Paris fifth (up 4.6 times).
Other popular places included Dubai, Seoul, Singapore, Bali, Rome, New York and London.
Four destinations had booming growth, with searches up by more than six times: Jeju Island in South Korea, Kyoto in Japan, Kota Kinabalu in Malaysia and Vietnam’s capital, Hanoi.
While tourism spending is on the rise globally, Chinese travelers are the most avid consumers and a big target market for operators of hotels, shops and attractions.
Barclays analysts said in July that spending by Chinese tourists rose 22 percent in the second quarter, compared to 20 percent in the first three months of the year, as global tourism spending grew 14 percent.
Last year, more than 83 million Chinese traveled abroad. Chinese spending on overseas travel was the highest in the world last year at US$102 billion, according to the UN World Tourism Organisation.
But as welcome as the spending is, the behavior of some Chinese — including spitting, being noisy in public places and scrawling names on monuments — has caused offense abroad.
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