Chinese women win buying power
By Lu Nengneng |
August 31, 2011, Wednesday
|
Print Edition
Print Edition
CHINESE women are exerting more influence on family spending while facing mounting pressure in work and life, according to US television marketing research firm Nielsen.
The firm, with offices in China, said Chinese women now decide on the purchase of about 70 percent of food, clothes, beauty and child-care products. They also have a bigger say in buying home electronics, personal electronics and cars - traditionally men's decisions, it added.
Georgia Zhuang, vice president of consumer research for Nielsen China, said: "Higher education, rising individual incomes and constantly improving domestic and social status have given Chinese women more confidence in making informed purchase decisions for their families."
Though increasingly empowered, women in China, like those in other developing countries, are increasingly stressed. In a survey, more than half said they are pressed for time, while 44 percent said they feel overworked and have little time to relax.
When asked how they will spend extra money over the next five years, daily essentials such as groceries (72 percent), clothing (69 percent) and health and savings (58 percent) top Chinese women's wish-list.
Holidays rank seventh (40 percent), but come first (58 percent) among women in developed countries.
Nearly half of Chinese women favored allocating extra money as a fund for their children's education, contrasting with 16 percent of women in developed countries.
Nearly all Chinese women expect their daughters to receive a better education, 86 percent believe they will enjoy greater financial stability, and 88 percent think they will have better access to technology.
Across the developing countries surveyed, women believe their daughters will have more opportunities than they had, while in developed countries, women think their daughters will have the largely similar opportunities.
Zhuang said: "The difference in perceptions is striking, and reflective of the belief that women in developed countries have achieved a certain level of attainment and success."
Nielsen polled around 6,500 women in 21 developed and developing countries.
The firm, with offices in China, said Chinese women now decide on the purchase of about 70 percent of food, clothes, beauty and child-care products. They also have a bigger say in buying home electronics, personal electronics and cars - traditionally men's decisions, it added.
Georgia Zhuang, vice president of consumer research for Nielsen China, said: "Higher education, rising individual incomes and constantly improving domestic and social status have given Chinese women more confidence in making informed purchase decisions for their families."
Though increasingly empowered, women in China, like those in other developing countries, are increasingly stressed. In a survey, more than half said they are pressed for time, while 44 percent said they feel overworked and have little time to relax.
When asked how they will spend extra money over the next five years, daily essentials such as groceries (72 percent), clothing (69 percent) and health and savings (58 percent) top Chinese women's wish-list.
Holidays rank seventh (40 percent), but come first (58 percent) among women in developed countries.
Nearly half of Chinese women favored allocating extra money as a fund for their children's education, contrasting with 16 percent of women in developed countries.
Nearly all Chinese women expect their daughters to receive a better education, 86 percent believe they will enjoy greater financial stability, and 88 percent think they will have better access to technology.
Across the developing countries surveyed, women believe their daughters will have more opportunities than they had, while in developed countries, women think their daughters will have the largely similar opportunities.
Zhuang said: "The difference in perceptions is striking, and reflective of the belief that women in developed countries have achieved a certain level of attainment and success."
Nielsen polled around 6,500 women in 21 developed and developing countries.
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