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January 27, 2010

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Credits roll for film industry guideline

CHINESE experts said yesterday that a new State Council guideline aimed at boosting the film industry in China showed central government had realized the industry's importance and potential in driving economic growth.

Yin Hong, a professor of film and TV communication at Tsinghua University in Beijing, said the government was attaching greater importance to the industry as it was the first time China's Cabinet, had put forward detailed plans to develop the industry.

The guideline puts forth 10 initiatives to spur growth in the film sector, encouraging production firms to seek diversified financing channels, such as going public or issuing bonds.

The document urges the drafting or improvement of laws and regulations covering film screenings and circulation of films on the Internet. Measures to prevent smuggling and piracy would also be enhanced, it said.

It also promised support for building digital cinemas in urban areas and digitalized projection of films in the countryside, and called for increased international influence.

Yin said the guideline "pointed out the direction for the overall reform of China's cultural industry."

Film director Yin Li hailed the document as a policy "just in time" for China's film industry.


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