Customers flocking to a bank of good deeds
Print Edition
A 鈥淏ANK鈥 in northeast China has seen residents flocking to open accounts that enable them to exchange good deeds for services.
Citizens in Yanji in Jilin Province can accumulate credits through such tasks as collecting plastic bags off the street (10 points), handing in lost wallets (50) and donating blood (200).
Top credit earning deeds include helping others in dangerous situations (300-500 points) and donating stem cells (1,000).
Credits can be exchanged for rewards such as a haircut (150 points), home cleaning (500) or a health check (1,200). People who collect more than 6,000 points will win the accolade 鈥淢odels of Community Morals.鈥
Over 600 citizens have opened accounts since the bank was established on May 14, said Wang Shuqing, a local official. 鈥淭he phones have not stopped ringing,鈥 she said.
Emerging as a novel way to encourage kind acts in 2002 in several Chinese cities including Changsha and Wenzhou, morality banks have their critics, who say the program sullies good deeds because of the materialistic nature of the scheme.
A college in central Hunan Province in 2007 also courted controversy by linking morality bank accounts with the performance evaluation of its students.
However, proponents argue that rewarding good deeds is important in a society said to be struggling with a 鈥渕oral decline.鈥
鈥淚t is meaningful to record good people and good deeds with these moral points and use them as a standard for reward,鈥 said Zhang Yanyan, a Yanji resident who opened an account.
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