Fake classy liquors targeted
Source: Xinhua |
October 26, 2012, Friday
|
Print Edition
Print Edition
AUTHORITIES are cracking down on the manufacture and sale of counterfeit tegong liquor, a type of high-priced booze that is traditionally supplied to government organizations and other privileged groups.
The liquor, designated by a special logo affixed to the bottle, is sold at discounted prices on Taobao.com, the country's biggest e-commerce site, as well as regular liquor stores.
However, steep discounts have only been made possible through counterfeiting and other illicit practices, even extending to Moutai and Wuliangye, two of China's most well-known and most expensive liquor brands.
A Xinhua investigation indicated that a profiteering industrial chain is behind the phenomenon.
Xinhua reporters visited the office of a liquor distillery in the town of Maotai in Guizhou Province, also known as the original home of Moutai, a leading liquor brand in the nation.
The office housed a large variety of liquors, with many featuring tegong logos. Tegong means special supply.
"We can work out any liquor packages per your demands," said an office employee surnamed Yi. "We have more than 1,000 types of bottles and labels and you can choose whatever you like," he added.
Yi ushered the reporters into a room where about 100 liquor bottles with various tegong logos were on display.
Yi said one of the distillery's 50 yuan (US$8) bottles would normally be priced around 200 yuan. "You cannot buy such custom-made liquor products anywhere else on the market," he said.
The flood of tegong commodities on the market demonstrates poor consumption habits, as many Chinese mistakenly believe that the commodities with such labels are of higher quality, said Sun Yuanming, a researcher at the Chongqing Municipal Academy of Social Sciences.
China bans the use of names of military or government institutions for the commercial promotion of commodities, as is the case with the counterfeit liquor. However, there are no specific laws in place to punish manufacturers, said Peng Yong, an official from the Guizhou's Administration for Industry and Commerce.
The State Administration for Industry and Commerce recently joined hands with several ministries and organizations to work out a plan to eliminate fake tegong commodities. The SAIC said the overhaul will mainly focus on e-commerce websites that sell the products.
The liquor, designated by a special logo affixed to the bottle, is sold at discounted prices on Taobao.com, the country's biggest e-commerce site, as well as regular liquor stores.
However, steep discounts have only been made possible through counterfeiting and other illicit practices, even extending to Moutai and Wuliangye, two of China's most well-known and most expensive liquor brands.
A Xinhua investigation indicated that a profiteering industrial chain is behind the phenomenon.
Xinhua reporters visited the office of a liquor distillery in the town of Maotai in Guizhou Province, also known as the original home of Moutai, a leading liquor brand in the nation.
The office housed a large variety of liquors, with many featuring tegong logos. Tegong means special supply.
"We can work out any liquor packages per your demands," said an office employee surnamed Yi. "We have more than 1,000 types of bottles and labels and you can choose whatever you like," he added.
Yi ushered the reporters into a room where about 100 liquor bottles with various tegong logos were on display.
Yi said one of the distillery's 50 yuan (US$8) bottles would normally be priced around 200 yuan. "You cannot buy such custom-made liquor products anywhere else on the market," he said.
The flood of tegong commodities on the market demonstrates poor consumption habits, as many Chinese mistakenly believe that the commodities with such labels are of higher quality, said Sun Yuanming, a researcher at the Chongqing Municipal Academy of Social Sciences.
China bans the use of names of military or government institutions for the commercial promotion of commodities, as is the case with the counterfeit liquor. However, there are no specific laws in place to punish manufacturers, said Peng Yong, an official from the Guizhou's Administration for Industry and Commerce.
The State Administration for Industry and Commerce recently joined hands with several ministries and organizations to work out a plan to eliminate fake tegong commodities. The SAIC said the overhaul will mainly focus on e-commerce websites that sell the products.
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