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March 27, 2010

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Hong Kong shows way to cut down on smoking

NEARLY one in three smokers worldwide lights up in China, where cigarettes -- commonly given as gifts -- are so tightly woven into the culture some believe it's an impossible habit to kick. But a new report suggests the keys to quitting lie in the country's own backyard.

Hong Kong has successfully fought tobacco for two decades and has seen its smoking rate drop from 23 percent in 1982 when the campaign began to 12 percent in 2008.

The city hit cigarettes hard with taxes up to 300 percent, banned indoor smoking and promoted education through schools and public service announcements -- proving that smoking and Chinese culture aren't married for life.

About 30 percent of the world's smokers live in China, a number roughly equal to the entire population of the United States. It's a habit that will kill an estimated 2 million Chinese annually within the next 15 years in a country that's home to both the world's largest tobacco grower and cigarette producer, according to Jeffrey Koplan of the Emory Global Health Institute in Atlanta.

The Chinese mainland has taken some steps to reduce smoking, such as banning TV and radio ads and adding health warnings to packaging, and it was successful in banning smoking at 2008 Olympics venues.

But the government now needs to step up and confront its state-owned tobacco monopoly by slapping cigarettes with steep taxes, said Dr Judith Mackay, a World Health Organization senior policy adviser who's been a long-standing vocal leader of anti-smoking campaigns across Asia, working with China since the 1980s.

"You have to price them out of the hands and the pockets and the mouths of children," she said. "If you can get kids by the age of 19, they don't start smoking hardly after that."

In Hong Kong last year, the government levied another 50 percent tax increase on cigarettes to counter a resurgence in the number of smokers.




 

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