Jordan wins battle over trademark
Print Edition
China鈥檚 Supreme People鈥檚 Court has overturned earlier rulings by Beijing courts to favor US basketball legend Michael Jordan鈥檚 trademark appeal against a Chinese sportswear firm that allegedly infringed upon his naming rights.
The ruling prohibits Qiaodan Sports from using the Chinese translation of Jordan鈥檚 name, Qiao Dan, together with its logo of a silhouetted basketball player, ending an eight-year trademark dispute.
But it still allows the Chinese company to continue using either the logo or the name of Qiao Dan separately.
But the supreme court referred the case, over the use of the logo, for retrial by the State Intellectual Property Office.
In 2016, Jordan won the right to his name in Chinese characters, but the supreme court upheld the firm鈥檚 right to use its trademark 鈥淨iaodan鈥 in pinyin.
Qiaodan Sports said in a statement on Wednesday that the ruling 鈥渨ould not impact the normal use of existing trademarks, nor would it affect normal business operations.鈥
In 2012, Jordan accused Qiaodan Sports of unauthorized use of his name and identity. He lodged an appeal to the Trademark Review and Adjudication Board of the State Administration for Industry & Commerce to revoke the trademarks in dispute, but was rejected.
Later, Jordan filed lawsuits against the adjudication of the trademark authority but lost.
Chinese courts originally upheld the adjudication on the grounds that the Chinese translation 鈥淨iaodan鈥 is the translation of a common family name, and does not necessarily refer to the US basketball star鈥檚 name only.
In 2015, Jordan appealed to the SPC.
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