Now, even shoes store are getting smarter

Advanced Search

The story appears on

Page A6

August 20, 2019

GET this page in PDF

Free for subscribers

View shopping cart

Now, even shoes store are getting smarter

Source: Xinhua | 00:00 UTC+8 August 20, 2019 |

Print Edition

With the help of shop assistants, a white-haired senior put his feet inside a foot measuring device, which was about a meter high, with a flashing blue light.

The device is equipped with six scanners which can scan the sides and sole of each foot. Within a few seconds, the screen of the device will display a 3D model with the exact length, width, height and shape of the customer’s feet.

“We can make tailored shoes for customers based on the 3D models,” said Li Ying, director of the new retail department of Lao Mei Hua company, a time-honored shoe-making brand in north China’s Tianjin Municipality.

Founded in 1911, the company now attracts even more customers after it introduced more high-tech devices in its smart store, bringing new experiences.

In the smart store, customers can place orders on the “magic mirrors” by tapping the screen. The mirrors are intelligent shelves with detailed information of products displayed on the screens.

“My mother is accustomed to wearing their shoes, so I often come here to buy shoes,” said a customer surnamed Li. She has bought a pair of black flats for her 75-year-old mother and was browsing through other samples via the intelligent shelves.

When the camera fixed behind the mirrors senses people getting close, the intelligent shelf will narrow its interface to a small icon and becomes a mirror for the customers to try on shoes.

The entire smart store is covered with cameras equipped with artificial intelligence, which can recognize the gender, age, visit frequency and walking routes of the customers. By analyzing the routes, the system is able to figure out the most popular products for future marketing.

While the high-tech dazzles the customers, the company also brings them closer to traditional shoe-making techniques using sounds of hammers, scissors and needles.

“We won’t lose our century-old shoe-making skills but we need to keep up with the times as well,” said Dong Jianshe, general manager of the company.

Nation

About Us
|
Terms of Use
|
RSS
|
Privacy Policy
|
Contact Us
|
Shanghai Call Center: 962288
|
Tip-off hotline: 52920043

沪ICP证：沪ICP备05050403号-1
|
互联网新闻信息服务许可证：31120180004
|
网络视听许可证：0909346
|
广播电视节目制作许可证：沪字第354号
|
增值电信业务经营许可证：沪B2-20120012

Now, even shoes store are getting smarter

Email this to your friend