Satellite TV will reach 200m rural households
Source: Xinhua |
September 6, 2011, Tuesday
|
Print Edition
Print Edition
DIRECT-BROADCAST, a satellite TV service, will replace wireless signals for about 200 million rural families in China by 2015.
A pilot project has gone smoothly in Ningxia, Hebei and Inner Mongolia, in the north and northwest of China, since April, according to Zhang Haitao, deputy director of the State Administration of Radio, Film and Television.
About 200 million rural households rely mainly on wireless signals for analog TV programs. At best they receive six channels with poor image quality.
With direct-broadcast satellite, they will enjoy programs on more than 25 TV channels and 17 radio services. They will also receive radio warnings during emergencies, Zhang said. Telephones can also be linked to the DBS receiver, he said.
DBS signals are received from the satellite through a set-top box from which the signals of other satellites will be excluded.
Families will need to buy the set-top box, but the government will provide financial assistance, Zhang said.
The Ningxia government has offered every household a subsidy of 100 yuan (US$15.68). The figure is 120 yuan in Inner Mongolia. Companies involved in the program, including DBS service providers and home-appliance manufacturers, have also worked out preferential packages.
"The program will help reduce the digital gap between rural and urban areas," Zhang said.
China now has 189 million families receiving cable TV, mostly in cities. By 2015, the government expects to provide such services to every village with fewer than 20 households via DBS.
A pilot project has gone smoothly in Ningxia, Hebei and Inner Mongolia, in the north and northwest of China, since April, according to Zhang Haitao, deputy director of the State Administration of Radio, Film and Television.
About 200 million rural households rely mainly on wireless signals for analog TV programs. At best they receive six channels with poor image quality.
With direct-broadcast satellite, they will enjoy programs on more than 25 TV channels and 17 radio services. They will also receive radio warnings during emergencies, Zhang said. Telephones can also be linked to the DBS receiver, he said.
DBS signals are received from the satellite through a set-top box from which the signals of other satellites will be excluded.
Families will need to buy the set-top box, but the government will provide financial assistance, Zhang said.
The Ningxia government has offered every household a subsidy of 100 yuan (US$15.68). The figure is 120 yuan in Inner Mongolia. Companies involved in the program, including DBS service providers and home-appliance manufacturers, have also worked out preferential packages.
"The program will help reduce the digital gap between rural and urban areas," Zhang said.
China now has 189 million families receiving cable TV, mostly in cities. By 2015, the government expects to provide such services to every village with fewer than 20 households via DBS.
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