Tick-tock: Time to learn science?
Print Edition
In a video less than a minute long, people wearing masks act out a psychological concept in a little play about an angel, a landlord and a farmer.
The moral is to look beyond what things appear to be. The clip which is on China鈥檚 popular short video platform Douyin, or TikTok, has attracted nearly 2.2 million likes and Human Observatory, the account that posted it, gained over 800,000 followers in a few days.
Short-video platforms such as TikTok have increasingly become places for sharing knowledge as more bloggers post informative yet entertaining clips.
鈥淲e have been running this account for less than a year,鈥 said Li Nan, who heads the operation team for Human Observatory. 鈥淚t is only recently that we have seen a rapid growth of followers.鈥
Members of Li鈥檚 team are not fixed and there are less than five. However, the account now boasts nearly 6 million followers.
Since this year, knowledge-sharing videos have become more popular on Douyin. According to ByteDance, Douyin鈥檚 parent company, the creators of science popularization content with over 10,000 followers on the platform surged 767 percent in the first six months. They posted more than 1.3 million clips which have been viewed nearly 168 billion times.
Earth Village Guide, an account for sharing knowledge about astronomy, gained over 9 million followers; Modern Nature, which shares knowledge about nature, has over 2 million followers; and Ma Weidu, a famous Chinese collector, attracted over 5 million followers by talking about ancient artifacts.
On Kuaishou, another short-video platform, over 3.6 million popular science videos were posted in 2018, gaining 8 billion views and 15 billion likes, according to a joint study by the platform and the China Research Institute for Science Popularization.
鈥淪hort videos bridge the gap between common people and science and technology. It makes knowledge more vivid and approachable,鈥 said Kuang Yanyun, an academic at the Chinese Academy of Sciences.
鈥淢any people know from the videos that science and technology are everywhere in our lives,鈥 Kuang said.
鈥淚 think my videos are popular because they stimulate the curiosity and loneliness that we once had in childhood and lost when we grew up,鈥 said Pan Yabo, who runs a mystery-exploring account.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
