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Young mothers turn to online malls for baby products
Online Edition
CHINA’S young mothers are showing strong power in online shopping for maternal and baby products, according to a survey report released Tuesday.
In the online survey which polled more than 40,000 young couples around China, about 84 percent of the polled said they learned parenting knowledge from websites or mobile apps, while only 22 to 35 percent said they would inquire parents and friends for their experiences or read related books.
Though most expecting or new mothers said they would spend less time on computer after getting pregnant, they also admitted that they spent almost half of their online time on websites and apps about mother and baby care, including information providers and e-commerce platforms.
On average, they purchased mother and baby products twice a month, said the report, adding that paper diapers, skin care products, children’s wear, feeding supplies and toys were the top five popular products.
As China has loosened its population policy, about 14 percent of the mother said they had second children and 40 percent said they were planning for it, while there were 11 and 22 percent two years ago.
The survey was conducted by babytree.com.
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