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Young mums in 2nd and 3rd-tier cities tend to be housewives
By Cai Wenjun |
April 12, 2012, Thursday
|
Online Edition
Online Edition
ABOUT one third of pregnant women and mothers of preschoolers are housewives and they live mostly in the second- and third-tier cities, according to a survey on Chinese parenting released in Shanghai today.
The survey interviewed 3,003 pregnant women and young mothers to find out their notions about child raising, domestic services, children's products and other needs.
Internet is a major channel for young mothers and mothers-to-be to get parenting knowledge and buy maternity-related goods and children's products, said officials with babytree.com, the survey conductor.
Mothers whose child is less than one year old account for 36 percent of the young housewives. Mothers in big cities like Shanghai and Beijing have higher incomes and higher education compared with those in smaller cities and towns.
"One surprising finding is that online shopping has become so common for mothers, who trust recommendations of their relatives and friends as well as online comments rather than ads and brand ambassadors," said Wang Huainan from babytree.com.
The survey found almost 80 percent of respondents have bought children's clothing online. As women born after 1980 have entered the child-bearing age, they are more prone to collect information, do social networking and buy goods via the Internet.
Young mothers spend on average six to seven hours a day surfing the Internet and visiting websites catering to new parents. Those who would ask an expert when they have some problem in child raising have decreased by 10 percentage points.
The survey interviewed 3,003 pregnant women and young mothers to find out their notions about child raising, domestic services, children's products and other needs.
Internet is a major channel for young mothers and mothers-to-be to get parenting knowledge and buy maternity-related goods and children's products, said officials with babytree.com, the survey conductor.
Mothers whose child is less than one year old account for 36 percent of the young housewives. Mothers in big cities like Shanghai and Beijing have higher incomes and higher education compared with those in smaller cities and towns.
"One surprising finding is that online shopping has become so common for mothers, who trust recommendations of their relatives and friends as well as online comments rather than ads and brand ambassadors," said Wang Huainan from babytree.com.
The survey found almost 80 percent of respondents have bought children's clothing online. As women born after 1980 have entered the child-bearing age, they are more prone to collect information, do social networking and buy goods via the Internet.
Young mothers spend on average six to seven hours a day surfing the Internet and visiting websites catering to new parents. Those who would ask an expert when they have some problem in child raising have decreased by 10 percentage points.
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