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August 21, 2010

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Business Books TOP FIVE US (Aug 20, 2010)

1.THE End of Wall Street

This fly-on-the-wall account of Wall Street's crisis will keep you riveted, even though you already know how it ends.

Roger Lowenstein | Penguin Press 2010 | 368 pg. | ISBN: 9781594202391


2.Linchpin

You have a choice: Perform your routine day after day, or inject creativity into your work and become a "linchpin."

Seth Godin | From LINCHPIN by Seth Godin

Summarized by arrangement with Portfolio, a member of Penguin Group (USA) Inc. 2010 | 256 pg. | ISBN: 9781591843160


3.How an Economy Grows and Why It Crashes

It's no fluke: Read this fish firm's fable to see why fiscal crises happen and how to solve them. Don't let it swim away.

Peter D. Schiff and Andrew J. Schiff | John Wiley & Sons, Inc. 2010 | 256 pg. | ISBN: 9780470526705


4.The Art of Choosing

This engaging exploration of decision making addresses the nature and power of choice and its role in everyone's lives.

Sheena Iyengar | Twelve 2010 | 352 pg. | ISBN: 9780446504102


5.Flip the Funnel

It's time to revamp your marketing strategy: Spend less time and money on acquiring customers and more on keeping them.

Joseph Jaffe | John Wiley & Sons, Inc. 2010 | 304 pg. | ISBN: 9780470487853


 

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