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Business Books TOP FIVE US (Aug 7, 2009)
August 8, 2009, Saturday
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Print Edition
Print Edition
1.BUYOLOGY
Why do you buy what you buy? Chances are, not for the reasons you assume.
Martin Lindstrom | Copyright @ 2008 by Martin LindstromPublished by Broadway Business, an imprint of the Crown Publishing Group, a division of Random House, Inc. 2008 | 256 pg. | ISBN: 978-0385523882
2.Grown Up Digital
How computers shaped the kids who grew up with them: decoding the impact of today's tech-savvy "Net Generation."
Don Tapscott | McGraw-Hill Companies 2008 | 408 pg. | ISBN: 9780071508636
3.Fool's Gold
A journey into the arcane heart of financial darkness: how J.P. Morgan insiders took a wrong turn and caused a wreck.
Gillian Tett | Copyright @ 2009 by Gillian Tett
Reprinted by permission of Free Press, a division of Simon & Schuster, Inc., N.Y. 2009 | 256 pg. | ISBN: 9781416598572
4.Putting the Public Back in Public Relations
How online interactions are reshaping the way people connect, including how professionals practice public relations.
Brian Solis and Deirdre Breakenridge | FT Press 2009 | 352 pg. | ISBN: 9780137150694
5.When Giants Fall
Why America will dwindle, who will benefit from it and how you can survive.
Michael J. Panzner | Wiley 2009 | 288 pg. | ISBN: 9780470310434
Why do you buy what you buy? Chances are, not for the reasons you assume.
Martin Lindstrom | Copyright @ 2008 by Martin LindstromPublished by Broadway Business, an imprint of the Crown Publishing Group, a division of Random House, Inc. 2008 | 256 pg. | ISBN: 978-0385523882
2.Grown Up Digital
How computers shaped the kids who grew up with them: decoding the impact of today's tech-savvy "Net Generation."
Don Tapscott | McGraw-Hill Companies 2008 | 408 pg. | ISBN: 9780071508636
3.Fool's Gold
A journey into the arcane heart of financial darkness: how J.P. Morgan insiders took a wrong turn and caused a wreck.
Gillian Tett | Copyright @ 2009 by Gillian Tett
Reprinted by permission of Free Press, a division of Simon & Schuster, Inc., N.Y. 2009 | 256 pg. | ISBN: 9781416598572
4.Putting the Public Back in Public Relations
How online interactions are reshaping the way people connect, including how professionals practice public relations.
Brian Solis and Deirdre Breakenridge | FT Press 2009 | 352 pg. | ISBN: 9780137150694
5.When Giants Fall
Why America will dwindle, who will benefit from it and how you can survive.
Michael J. Panzner | Wiley 2009 | 288 pg. | ISBN: 9780470310434
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