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Business Books TOP FIVE US (Jan 22, 2010)
January 23, 2010, Saturday
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Print Edition
Print Edition
1.INSIDE the Mind of the Shopper
Companies spend billions getting customers into the store, but what really goes on in the aisles?
Herb Sorensen | Wharton School Publishing 2009 | 256 pg. | ISBN: 9780137126859
2.IT Savvy
Your IT system is a crucial component of your business strategy, yet most strategists don't really know how to use it.
Peter Weill and Jeanne W. Ross | Summarized by permission of Harvard Business Press Copyright 2009 Peter Weill and Jeanne W. Ross 2009 | 128 pg. | ISBN: 9781422181010
3.Making Sense of the Dollar
A contrarian, cantankerous, consummately well-informed checklist of currency myths and facts.
Marc Chandler | Bloomberg Press 2009 | 240 pg. | ISBN: 9781576603215
4.Emotionomics
Find out what customers, employees, job candidates and others really think -- not just what they say they think.
Dan Hill | Kogan Page 2009 | 368 pg. | ISBN: 9780749453992
5.Carry a Chicken in Your Lap
Send the wrong people to run your overseas offices, and soon you may not have any overseas offices.
Bruce Alan Johnson and R. William Ayres | St. Martin's Press 2009 | 240 pg. | ISBN: 9780312565534
Companies spend billions getting customers into the store, but what really goes on in the aisles?
Herb Sorensen | Wharton School Publishing 2009 | 256 pg. | ISBN: 9780137126859
2.IT Savvy
Your IT system is a crucial component of your business strategy, yet most strategists don't really know how to use it.
Peter Weill and Jeanne W. Ross | Summarized by permission of Harvard Business Press Copyright 2009 Peter Weill and Jeanne W. Ross 2009 | 128 pg. | ISBN: 9781422181010
3.Making Sense of the Dollar
A contrarian, cantankerous, consummately well-informed checklist of currency myths and facts.
Marc Chandler | Bloomberg Press 2009 | 240 pg. | ISBN: 9781576603215
4.Emotionomics
Find out what customers, employees, job candidates and others really think -- not just what they say they think.
Dan Hill | Kogan Page 2009 | 368 pg. | ISBN: 9780749453992
5.Carry a Chicken in Your Lap
Send the wrong people to run your overseas offices, and soon you may not have any overseas offices.
Bruce Alan Johnson and R. William Ayres | St. Martin's Press 2009 | 240 pg. | ISBN: 9780312565534
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