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Business Books TOP FIVE US (Jan 22, 2010)
1.INSIDE the Mind of the Shopper
Companies spend billions getting customers into the store, but what really goes on in the aisles?
Herb Sorensen | Wharton School Publishing 2009 | 256 pg. | ISBN: 9780137126859
2.IT Savvy
Your IT system is a crucial component of your business strategy, yet most strategists don't really know how to use it.
Peter Weill and Jeanne W. Ross | Summarized by permission of Harvard Business Press Copyright 2009 Peter Weill and Jeanne W. Ross 2009 | 128 pg. | ISBN: 9781422181010
3.Making Sense of the Dollar
A contrarian, cantankerous, consummately well-informed checklist of currency myths and facts.
Marc Chandler | Bloomberg Press 2009 | 240 pg. | ISBN: 9781576603215
4.Emotionomics
Find out what customers, employees, job candidates and others really think -- not just what they say they think.
Dan Hill | Kogan Page 2009 | 368 pg. | ISBN: 9780749453992
5.Carry a Chicken in Your Lap
Send the wrong people to run your overseas offices, and soon you may not have any overseas offices.
Bruce Alan Johnson and R. William Ayres | St. Martin's Press 2009 | 240 pg. | ISBN: 9780312565534
Companies spend billions getting customers into the store, but what really goes on in the aisles?
Herb Sorensen | Wharton School Publishing 2009 | 256 pg. | ISBN: 9780137126859
2.IT Savvy
Your IT system is a crucial component of your business strategy, yet most strategists don't really know how to use it.
Peter Weill and Jeanne W. Ross | Summarized by permission of Harvard Business Press Copyright 2009 Peter Weill and Jeanne W. Ross 2009 | 128 pg. | ISBN: 9781422181010
3.Making Sense of the Dollar
A contrarian, cantankerous, consummately well-informed checklist of currency myths and facts.
Marc Chandler | Bloomberg Press 2009 | 240 pg. | ISBN: 9781576603215
4.Emotionomics
Find out what customers, employees, job candidates and others really think -- not just what they say they think.
Dan Hill | Kogan Page 2009 | 368 pg. | ISBN: 9780749453992
5.Carry a Chicken in Your Lap
Send the wrong people to run your overseas offices, and soon you may not have any overseas offices.
Bruce Alan Johnson and R. William Ayres | St. Martin's Press 2009 | 240 pg. | ISBN: 9780312565534
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