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June 4, 2011

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Business Books TOP FIVE US (Jun 3, 2011)

1.COGNITIVE Surplus

Nearly two billion people spend more than a trillion hours a year online. That's a "cognitive surplus." Now, what will they do with it?

Clay Shirky | Penguin Press 2010 | 256 pg. | ISBN: 9781594202537


2.The Other Side of Innovation

Because ideas need execution, innovators need this book.

Vijay Govindarajan and Chris Trimble | Copyright 2010 Vijay Govindarajan and Chris Trimble Summarized by permission of Harvard Business Press 2010 | 240 pg. | ISBN: 9781422166963


3.The New Rules of Green Marketing

Companies that fail to go green may likely end up in the red.

Jacquelyn Ottman | Berrett-Koehler 2011 | 256 pg. | ISBN: 9781605098661


4.Double Double

Are you brash enough to be an entrepreneur? To find out, measure yourself against Cameron Herold.

Cameron Herold | Greenleaf Book Group 2011 | 220 pg. | ISBN: 9781608320998


5.Driving Excellence

How a new CEO won over apathetic employees and saved a failing public agency

Mark Aesch | Hyperion 2011 | 256 pg. | ISBN: 9781401323974


 

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