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October 15, 2011

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Home » Opinion » Book review

Business Books TOP FIVE US (Oct 14, 2011)

1.CRISIS Economics

Nouriel Roubini, a farsighted economist, warns of a wild ride ahead and explains how to calm the waters.

Nouriel Roubini and Stephen Mihm | Penguin Press 2010 | 368 pg. | ISBN: 9781594202506


2.UnMarketing

Undo your unfashionable marketing habits with UnMarketing for unrivaled results.

Scott Stratten | John Wiley & Sons, Inc. 2010 | 272 pg. | ISBN: 9780470617878


3.The Future of Decision Making

You can make better decisions - but only if you move past rules and logic. Roger C. Schank, Dimitris Lyras and Elliot Soloway | Roger C. Schank, Dimitris Lyras and Elliot Soloway @ 2010. Reproduced with permission of Palgrave Macmillan 2010 | 232 pg. | ISBN: 9780230103658


4.The Referral Engine

Marketing guru John Jantsch tells businesses how to get crucial referrals. John Jantsch | From THE REFERRAL ENGINE by John JantschSummarized by arrangement with Portfolio, a member of Penguin Group (USA) Inc. 2010 | 256 pg. | ISBN: 9781591843115


5.Shock of Gray

The impact of a graying planet on young and old alike.

Ted C. Fishman | Copyright @ 2010 by Ted C. FishmanReprinted by permission of Scribner, a Division of Simon & Schuster, Inc. 2010 | 416 pg. | ISBN: 9781416551027




 

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