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Business Books TOP FIVE US (Sep 14, 2012)
September 15, 2012, Saturday
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Print Edition
Print Edition
1.THE Challenger Sale
Building relationships is not the most effective business-to-business sales technique. Here's what is.
Matthew Dixon and Brent Adamson | 2011 | 240 pg. | ISBN: 9781591844358
2.The Knockoff Economy
Intellectual property lawyers explain why copying helps – not hurts – creativity and innovation.
Kal Raustiala and Christopher Sprigman | Oxford UP 2012 | 247 pg. | ISBN: 9780195399783
3.Simple Numbers, Straight Talk, Big Profits!
Keep your business finances simple to increase your profits.
Greg Crabtree and Beverly Blair Harzog | Greenleaf Book Group 2011 | 177 pg. | ISBN: 9781608320561
4.All Eyes East
Westerners selling to Chinese youth must understand their culture, perceptions and generational differences.
Mary Bergstrom | Palgrave Macmillan 2012 | 256 pg. | ISBN: 9780230120624
5.Higher Ambition
Take wise, practical lessons on excellence from 36 exemplary CEOs.
Michael Beer, Flemming Norrgren, Russell Eisenstat, Nathanial Foote and Tobias Fredburg | Copyright 2011 TruePoint LLC 2011 | 218 pg. | ISBN: 9781422159743
Building relationships is not the most effective business-to-business sales technique. Here's what is.
Matthew Dixon and Brent Adamson | 2011 | 240 pg. | ISBN: 9781591844358
2.The Knockoff Economy
Intellectual property lawyers explain why copying helps – not hurts – creativity and innovation.
Kal Raustiala and Christopher Sprigman | Oxford UP 2012 | 247 pg. | ISBN: 9780195399783
3.Simple Numbers, Straight Talk, Big Profits!
Keep your business finances simple to increase your profits.
Greg Crabtree and Beverly Blair Harzog | Greenleaf Book Group 2011 | 177 pg. | ISBN: 9781608320561
4.All Eyes East
Westerners selling to Chinese youth must understand their culture, perceptions and generational differences.
Mary Bergstrom | Palgrave Macmillan 2012 | 256 pg. | ISBN: 9780230120624
5.Higher Ambition
Take wise, practical lessons on excellence from 36 exemplary CEOs.
Michael Beer, Flemming Norrgren, Russell Eisenstat, Nathanial Foote and Tobias Fredburg | Copyright 2011 TruePoint LLC 2011 | 218 pg. | ISBN: 9781422159743
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