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September 15, 2012

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Business Books TOP FIVE US (Sep 14, 2012)

1.THE Challenger Sale

Building relationships is not the most effective business-to-business sales technique. Here's what is.

Matthew Dixon and Brent Adamson | 2011 | 240 pg. | ISBN: 9781591844358

2.The Knockoff Economy

Intellectual property lawyers explain why copying helps 鈥 not hurts 鈥 creativity and innovation.

Kal Raustiala and Christopher Sprigman | Oxford UP 2012 | 247 pg. | ISBN: 9780195399783

3.Simple Numbers, Straight Talk, Big Profits!

Keep your business finances simple to increase your profits.

Greg Crabtree and Beverly Blair Harzog | Greenleaf Book Group 2011 | 177 pg. | ISBN: 9781608320561

4.All Eyes East

Westerners selling to Chinese youth must understand their culture, perceptions and generational differences.

Mary Bergstrom | Palgrave Macmillan 2012 | 256 pg. | ISBN: 9780230120624

5.Higher Ambition

Take wise, practical lessons on excellence from 36 exemplary CEOs.

Michael Beer, Flemming Norrgren, Russell Eisenstat, Nathanial Foote and Tobias Fredburg | Copyright 2011 TruePoint LLC 2011 | 218 pg. | ISBN: 9781422159743


 

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