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At last, taking a pop at annoying online ads
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OnE morning I sat down at my desk and switched on my computer, ready to embrace the new week. Unfortunately one thing that wasn鈥檛 new was the host of gaudy flashing pop-up ads trying to attract my attention.
As I tried to get on with my work I was interrupted by a procession of pop-ups urging me to register for an online role-playing fantasy game, trying to entice me with an array of weird and wonderful weapons. While I鈥檝e no interest in this kind of stuff, I could have done with one of these weapons with super powers to rid me of these annoying ads.
As it was, I lost my own battle with the pop-ups. Initially, I tried to press the seemingly helpful 鈥渃lose鈥 button on the ad box but this was a fake and triggered five equally annoying web pages to open. The pages I accidentally opened were all junk sites recommending all sorts of online opportunities, from visa applications and studying overseas to making friends online and buying game accounts.
Refusing to be beaten, I next tried to uninstall plug-ins and delete cookies from my browser. However, my lack of IT nous was exposed and it soon became obvious that my attempts had failed. Next time I logged on, the pop-ups were still there, playing hide and seek with me.
I was trying to ignore them and concentrate on writing when a particularly garish and annoying ad popped up. It irritated me so much that I immediately did a search for pop-up blocking software and pressed the download button on the most promising candidate.
Big mistake. The application I downloaded was fake and instead of banishing the pop-ups, generated more. It even modified my browser and its homepage so that when I went there I was besieged by a horde of pop-ups.
Surely things couldn鈥檛 get any worse? They could. The malevolent forces behind the pop-ups were studying my surfing habits and pushing information my way that they thought I鈥檇 like to click on. So if it wasn鈥檛 bad enough that my work was being disrupted, my privacy was also being exposed.
As I was discovering, tackling pop-ups is a tricky business. They can be generated by vulnerabilities in browser security, often come when you鈥檙e downloading content and are used by some web-based installers to install software.
A DIY approach may thwart them, but is not an easy option for most web users.
Eric Jiang, an IT expert at Shanghai R&D Public Service Platform, a government-backed research and development policy institution, said often users must modify browser scripts themselves to rid themselves of pop-ups. 鈥淚f someone has programming expertise they can cope with it but for most people it鈥檚 too difficult,鈥 Jiang said.
A customer services official with leading Internet security company Qihoo 360 Technology Co Ltd said users can change settings on the Qihoo 360 browser to block pop-ups, including information pushed by Qihoo 360 itself. However, this has its shortcomings.
鈥淏ut we can鈥檛 guarantee that this will work on every occasion as some malicious pop-up ads may bypass our filter,鈥 admitted the 360 official.
All of which led me to wonder whether instead of looking for a technical solution to pop-ups, we should look to regulatory one. Indeed, that鈥檚 why the State Administration for Industry and Commerce published a draft recently for future rules that would enable users to say no to pop-ups.
Banning pop-up ads
Under the draft of the Interim Measures for Internet Advertisement Supervision and Administration, users of mail services and instant messaging tools can report pop-up ads to the watchdog which can then ban them.
In addition, Internet ads that cannot be closed and fake close button that bring more pop-up ads are banned. Pop-up ad operators found to be in breach of these rules could be fined three times what they gained from the software. Already, ads promoting illegal services, such as gambling or pornography, are prohibited and members of the public receiving them can sue those responsible.
Zhang Zheng, deputy director of Jing鈥檃n Notary Office, said that to take action against pop-up ad operators evidence must be provided, such as screen grabs or video footage.
鈥淚t鈥檚 more and more often for web pages or instant messaging tools to be used to push junk or even illegal content. We鈥檝e received many requests from clients to help them with this,鈥 he added.
But Wei Zhenhao, a partner with Shanghai-based law firm Hanyuan, said suing those behind pop-ups promoting illegal services was not always easy.
鈥淭echnically it works but there鈥檚 still a problem 鈥 finding the operator,鈥 explained Wei. 鈥淎s web pages or a user鈥檚 browser can be hacked and pop-ups maliciously implanted, it鈥檚 sometimes very hard to trace the source. If you can鈥檛 find the operator, you can鈥檛 file a lawsuit.鈥
With regard to the new proposals, there are concerns that operators of lucrative pop-ad businesses will be undeterred by the proposed administrative fines.
Liu Chunquan, a member of Information Network and New Technology Research Committee of Shanghai BAR Association, said that the rule is mainly administrative legislation, lacking clauses on civil liability. 鈥淪ome operators may prepare extra budget to pay the business watchdog鈥檚 penalty and fear nothing,鈥 Liu said. 鈥淧eople may take them to court but without support of specific clauses on civil liability, they may not be fully compensated.鈥
These reservations aside, the proposed rules show at least that the state administration has made a decision to tackle the plague of pop-ups.
This is a key step.
For a long time the Internet has been home to ads on the edge of law for malicious marketing and threatening our data security and privacy.
This situation must change.
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