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April 24, 2013

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City's taxi passengers need to wear seat belts

DEAR Shanghai Daily,

I often read your daily news online and I couldn't help but say something regarding this article about touch media screens in the back of cabs.

A local taxi company has removed 2,000 back-seat advertising screens belonging to iTaxi Media after they were deemed unsafe, following an order from traffic authorities. Officials with Shanghai Transport and Port Administration also have ordered other cab companies to stop installing new screens offered by Touchmedia during the contract period.

The action came after reports of injury and death to passengers riding in taxis with advertising screens, officials said this week.

The Blue Union Taxi was ordered to stop using advertising screens offered by iTaxi Media. The administration also required the Dazhong, Qiangsheng, Haibo and Jinjiang taxi companies to stop installing new back-seat advertising screens from Touchmedia in their cars.

Touchmedia was asked to make adjustments like wrapping a new protective cushion outside the plastic frames and advertising screen boards to enhance safety before May 20, since the contracts have not expired, the administration said.

I just don't understand why the officials would remove these screens and say that it is not safe. Have the officials ever asked if the passengers were wearing seat belts?

The officials should re-examine the issue regarding seat belt, not go after companies that provide a service that really isn't that unsafe.

If passengers don't wear seat belts, they should get a ticket from traffic police.

Joseph Lee, entrepreneur and freelancer, Shanghai

 

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