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Stairs are fun when steps make music
By Roland Schleicher |
August 11, 2010, Wednesday
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Print Edition
Print Edition
DEAR Mr Wang,
Thanks a lot for your article in Shanghai Daily yesterday observing the behavior of people using either the stairs or the escalator ("Taking the steps instead of the easy escalator").
When I read your article yesterday morning (and saw the illustration from Zhou Tao), it reminded me of a trial that Volkswagen performed at the beginning of this year in Stockholm, Sweden.
They modified stairs (running beneath an escalator) in such a way that these steps did not only look like piano keys but also behaved like them, so that every time you took a step you could hear the correlating sound of the piano.
Volkswagen was proving the "fun theory" and was finally motivating hundreds of people within a short time to use not the escalator but the stairs - because it was more fun.
And they state on the www.thefunproject.com homepage: This site is dedicated to the thought that something as simple as fun is the easiest way to change people's behavior for the better.
Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it's change for the better.
So once more, thanks for your article in Shanghai Daily - I really enjoyed it.
And I'm sure you'll have fun when you see the videoclip. Just visit the www.thefuntheory.com homepage or type Volkswagen piano Stockholm into Google video or YouTube.
Kind regards,
Roland Schleicher
Gifhorn, Germany
Thanks a lot for your article in Shanghai Daily yesterday observing the behavior of people using either the stairs or the escalator ("Taking the steps instead of the easy escalator").
When I read your article yesterday morning (and saw the illustration from Zhou Tao), it reminded me of a trial that Volkswagen performed at the beginning of this year in Stockholm, Sweden.
They modified stairs (running beneath an escalator) in such a way that these steps did not only look like piano keys but also behaved like them, so that every time you took a step you could hear the correlating sound of the piano.
Volkswagen was proving the "fun theory" and was finally motivating hundreds of people within a short time to use not the escalator but the stairs - because it was more fun.
And they state on the www.thefunproject.com homepage: This site is dedicated to the thought that something as simple as fun is the easiest way to change people's behavior for the better.
Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it's change for the better.
So once more, thanks for your article in Shanghai Daily - I really enjoyed it.
And I'm sure you'll have fun when you see the videoclip. Just visit the www.thefuntheory.com homepage or type Volkswagen piano Stockholm into Google video or YouTube.
Kind regards,
Roland Schleicher
Gifhorn, Germany
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