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Trashy bus ads make deafening racket
By Wang Yong |
November 30, 2011, Wednesday
|
Print Edition
Print Edition
FROM January 1 next year, there will be no commercials during any TV drama.
The State Administration of Radio, Film and Television announced the ban on Monday in response to repetitive public complaints about too many ads in a TV drama program.
While that signals a belated end to once-endless advertisements bombarding TV audiences, the measure should be extended to many other places where noisy ads represent sound pollution and an assault on the ears of unwilling listeners.
You know what I mean when you take many buses in Shanghai.
Take Bus No. 26, for example. Like most other passengers on this electricity-powered bus, I find myself drowned in high-pitch ads every day as I travel between home and work.
I have tried other buses, like the Nos. 926, 920 and 911, and their passengers are no less victimized by ad noises. Any attempt to persuade a driver to turn down the volume comes to naught.
The moment I enter our imposing office building, I find myself the target of assault from another type of ads: indoors TV ads that rumble or drone on forever. There's no escape.
Shanghai wants to catapult itself forward, to be Asia-Pacific's center of advertising and marketing.
Does this ambition mean it will have to become the region's center of noise as well?
The State Administration of Radio, Film and Television announced the ban on Monday in response to repetitive public complaints about too many ads in a TV drama program.
While that signals a belated end to once-endless advertisements bombarding TV audiences, the measure should be extended to many other places where noisy ads represent sound pollution and an assault on the ears of unwilling listeners.
You know what I mean when you take many buses in Shanghai.
Take Bus No. 26, for example. Like most other passengers on this electricity-powered bus, I find myself drowned in high-pitch ads every day as I travel between home and work.
I have tried other buses, like the Nos. 926, 920 and 911, and their passengers are no less victimized by ad noises. Any attempt to persuade a driver to turn down the volume comes to naught.
The moment I enter our imposing office building, I find myself the target of assault from another type of ads: indoors TV ads that rumble or drone on forever. There's no escape.
Shanghai wants to catapult itself forward, to be Asia-Pacific's center of advertising and marketing.
Does this ambition mean it will have to become the region's center of noise as well?
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