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July 10, 2010

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HomeCity specialsQingdao

World Garden Expo blooms in 2014

Qingdao will hold the six-month "Olympic Games" of gardening -- the World Horticultural Exposition -- in April 2014 in Baiguoshan Forest Park.

It will be the first time that China will hold the event in a mountainous city by the sea.

The Qingdao event will be held from April 18 to October 18, 2014 in the forest park that covers more than 5 square kilometers. It is close to the Laoshan Scenic Area.

The organizing committee is soliciting proposed slogans for the event.

Qingdao has four major advantages in hosting the exposition, according to the bidding team. The climate averages 12.2 degrees Celsius, excellent for the growth of many plants. The city's strong urban economy can easily support a large-scale expo. Domestic and international transport connections are very convenient. The city's tourism system is well developed.

The Laoshan Scenic Area is fertile, mountainous and hilly, with dramatic rock formations, leafy forests and a large reservoir.

"The best garden is in the mountains," said Ji Cheng, a famous gardener in the Ming Dynasty (1368-1644), and this site is ideal.

Previous horticultural expos hosted by China were held in Shenyang, Liaoning Province, in 2006, and in Kunming, Yunnan Province, in 1999. The 2011 horticultural expo will be held in Xi'an, capital city of Shaanxi Province.

Compared with these, the Qingdao event will be distinctive, staged in a coastal city with a mountain area.

The exposition will be an economic asset and naturally merged with urban areas that surround the site. The areas are mostly constructed.

The site itself has complete basic facilities and construction will not involve great changes to the current landscape, vegetation and water system.

The site will have seven areas: main entrance, garden region, mountain region, forum region, floral art region, vacation region and sightseeing region.

All planning and construction are to be environmentally sustainable, and wind, solar power and geothermal energy will be utilized. The original ecology will be maintained as much as possible.

There are two major kinds of international expositions, the comprehensive expos like the World Expo in Shanghai, and the specialized professional events, like the World Horticultural Exposition.

The garden show is authorized by the International Horticultural Producers Association, which was founded in 1948. It has 28 member countries; the China Florists Association joined in 1994. The first World Horticultural Exposition was held in Rotterdam, the Netherlands, in 1960.

Seeking a slogan for Qingdao World Horticultural Expo

Requirements
The slogan should be modern, unique, professional and far-sighted and display typical features of Qingdao's culture. The wording should be simple and understandable, easy to remember and publicize, but with rich meanings. Each slogan shall be bilingual in English and Chinese. A simple explanation of the slogan is required.

Deadline: July 31, 2010
Submission: People should submit one written or electronic copy of the slogan with his or her name, ID number, working unit and contacts. It can be mailed, e-mailed or delivered directly. Submissions should be labeled "Slogan Collection" on the lower right-hand corner of the mailing envelope.
Address: Qingdao International News Center, 50 Xianggang Rd M., Qingdao
Postal Code: 266071
Tel: (0532) 8576-3325
E-mail: expo2014qd@126.com

Selection
The organizer will form a professional validation committee for the first round selection involving all submissions. Fifty will be selected and all will be published in the media.
The second round will be public voting.
Based on vote results and committee judgment, the six best slogans will be selected. There will be one first prize and five awards for "outstanding" slogans.
The final six will be published in the media.

Awards
The first-place winner will receive 5,000 yuan (US$730), and outstanding slogan contributors will receive 1,000 yuan each.
The 50 slogans selected in the first round will be awarded certificates and each will receive two tickets for admission to the 2014 Qingdao World Horticultural Exposition. All prizes will be paid in yuan and taxes shall be paid by the winners.

Other World Horticultural Expos

1960, Rotterdam, Netherlands

1963, Hamburg, Germany

1964, Vienna, Austria

1969, Paris, France

1972, Amsterdam, Netherlands

1973, Hamburg, Germany

1974, Vienna, Austria

1976, Quebec, Canada

1980, Montreal, Canada

1999, Kunming, China

2006, Chiang Mai, Thailand

2006, Shenyang, China

2011, Xi'an, China




 

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