Coke unveils commemorative cans for Beijing 2022

August 1, 2015, Saturday Special

AT the moment when the International Olympic Committee announced Beijing and Zhangjiakou together won the bid to host the 2022 Olympic Winter Games and Paralympic Winter Games, Zhang Jiantao, vice president of Coca-Cola China and Korea, and Qing Lijun, general manager of Coca-Cola Beijing Plant jointly unveiled the golden “Congratulating for Beijing 2022” Commemorative Can at a public celebration event in Beijing. Simultaneously Coca-Cola Beijing Plant pressed the button to fill this limited edition of 72,000 commemorative cans on the production line and shipped them overnight to major supermarkets in Beijing to share the Olympic passion with the public. Elsewhere, Coca-Cola also launched another red limited edition of Coca-Cola commemorative can in Zhangjiakou to share the joy with consumers in Hebei Province.

This 500ml Coca-Cola commemorative can mainly uses the golden color to represent celebration and brilliance. The golden can features watermark-styled images of vigorous winter sports athletes, using simple lines to sketch out the exciting sports moments. The classic red Coca-Cola contour bottle on the front side of the can, together with burning flame and the Olympic Rings below, demonstrates Coca-Cola’s long-standing support to and the close cooperation with the Olympics in more than 80 years. The color of Chinese red also adds a touch of happiness. The message of “Congratulations, Beijing” reflects Coca-Cola’s passion and blessing for the Beijing 2022.

On the full day of July 31, “Coca-Cola Summer Snow Season” — themed interactions and performances — were put on in full swing. Many pedestrians stopped by and joined in the multiple interactive games. The onsite consumers were all excited to be able to touch and feel snow and ice in the hot summer, and more importantly, to anticipate the coming of Olympic Winter Games.

At 6pm, the broadcast on the big screen attracted a huge crowd of citizens. When IOC President Thomas Bach announced that Beijing and Zhajiangkou together won the bid to host the 2022 Olympic Winter Games, the audience burst into cheers and applause. The golden Coca-Cola “Congratulating for Beijing 2022” Commemorative Can serves as a rare souvenir for consumers in Beijing to release their passion about the success. Meanwhile, Coca-Cola also launched an online campaign to share the “Congratulating for Beijing 2022” Commemorative Can via social media platforms, joining hands with consumers across the country to congratulate China on ushering in another remarkable Olympics event.

Zhang Jiantao said: “It is Coca-Cola’s tradition that we record and celebrate the key moments in the Olympic Games with commemorative cans. Tonight is another remarkable and historic milestone in China’s Olympic roadmap. We feel honored to witness the starting point of blueprinting a new Olympic journey, together with Chinese consumers. Within the arm-reach, our can is the miniature of their memories of and passion to this special moment.”

As for the 2008 Olympics, Coca-Cola launched a commemorative can for Beijing’s successful bid in 2001, a Beijing Olympic Games Emblem Commemorative Can in 2003, five Beijing Olympic Games Mascot Commemorative Cans in 2005 as well as a number of specially-designed packages during the torchbearer selection in 2007 and the Olympic Games in 2008. All of these were highly praised from collectors and marketers.

Coke unveils commemorative cans for Beijing 2022

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