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July 15, 2012

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End of the road for iGoogle

GOOGLE is phasing out a service that allows millions of people to personalize its home page with applications such as weather updates and stock quotes.

The customization service, known as iGoogle, will be turned off in November 2013. The mobile version of iGoogle will be discontinued at the end of this month.

Google Inc disclosed its plans earlier this month. It's being swept out as part of housecleaning that has seen Google scrap more than 30 products since co-founder Larry Page became CEO 15 months ago.

Page has been trying to sharpen Google's focus on search, advertising, video, social networking and mobile devices.

The scheduled termination of iGoogle will come eight years after Google first offered the personalization tool.

These days, many people get weather and other information through applications they install on smartphones and tablet computers.

Google is also preparing to jettison several other products, including a little-used online video service that the company started before it bought YouTube in 2006 for US$1.76 billion.

Google stopped accepting new clips on Google Video in May 2009. Later this summer, Google Video's remaining content will be transferred to YouTube.




 

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