Experience real Rome at G-Rough
Print Edition
UNLIKE the typical made-in-Italy opulence found in most upscale hotels in Rome, G-Rough offers an unconventional vibe: an atmosphere of contemporary nostalgia.
“The building at Piazza di Pasquino 69/70, owned by my family for generations, was built in the 1600s and renovated in the late 1800s. We chose to preserve the fascinating allure of this historic building by keeping some of the original architectural structures and decor, while adding modern elements to create a fascinating synergy, both visually and conceptually,” said Gabriele Salini, the man responsible for creating this unconventional luxury establishment.
Ancient features remain, including intricately tiled and parquet wood floors, wooden beams and time-worn walls. The building’s architecture showcases the Roman bourgeois style of the 17th century, with an inscription on the stone facade reading: Satis Ampla Qvae Secvritate Rideat, Latin for “big enough to give a feeling of security.”
Salini said the idea behind G-Rough comes from the concept of hospitality and the Palazzina lifestyle — the same innovative and visionary idea that gave birth, several years ago, to the PalazzinaG in Venice.
“In G-Rough, we tried to tailor the key elements of this concept to a more Roman inspiration, while remaining true to the Palazzina lifestyle,” he said.
The suites are named after famous Italian designers, such as Gio Ponti, Guglielmo Ulrich, Silvio Cavatorta, Ico Parisi and Joe Colombo, with Salini saying: “There are also several elements of Italian design that can be seen in every detail. For example, some of the paintings and art installations are by Italian artists such as Jacopo Ceccarelli, Davide D’Elia and Emiliano Maggi.”
More than 20 contemporary artists were commissioned to create works that sit alongside furniture created by iconic Italian designers from the 1930s to the 1970s, such as Parisi, Ponti and Archimede Seguso.
G-Rough offers 10 exclusive suites, each of them uniquely designed to provide guests with a different experience of “rough luxury,” which prevails everywhere. Imperfections, including unrestored frescoes and sanded-down walls, only make the space even more charming.
Salini emphasized: “This house is not a hotel!” This unconventional approach means guests to G-Rough won’t find a reception area when they enter the hotel. The homey atmosphere evokes the comfort of a private residence.
It is a multifaceted place in which to experiment with true Italian bon vivre in a contemporary, internationally flavored setting.
Against a backdrop of captivating design, it’s possible to enjoy a selection of local experiences unknown to non-Romans and never offered by traditional hotels.
The experiences of buzzing around the city on a Vespa, designing your own bag at the Accademia di Costume e Moda or exploring the Catacombs are just three of the possibilities that give guests a chance to see and experience the city in unique ways.
G-Rough boasts a prime location in central Rome, located on the edge of the iconic and beautiful square Piazza Navona.
Salini, as the host of G-Rough, also provides his “true Roman” insider tips for guests. One will not get lost in the numerous tourist spots of Rome, but enjoy the authentic Roman food, craftsmanship and some of the best Roman designs.
“G-Rough was born from the idea of creating an original space in which artists, writers, musicians and intellectuals worldwide can find the perfect place to meet, talk and create in the way of the Romans,” Salini said.
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