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Samsung new product fight back
Source: Bloomberg News |
September 2, 2012, Sunday
|
Print Edition
Print Edition
SAMSUNG Electronics Co has unveiled new phones running the mobile operating systems of Google Inc and Microsoft Corp, as it seeks to defend its lead over Apple Inc amid patent disputes with the iPhone maker.
The new version of the pen-equipped Galaxy Note smartphone has a 5.5-inch screen, larger than its predecessor, and runs the latest version of Google's Android operating system. The device is loaded with software that recognizes handwriting from a digital pen.
"The Note has evolved from every smartphone that we have launched," Min Cho, a senior manager for Samsung's mobile unit, said in an interview at the IFA consumer-electronics fair in Berlin last week. "We can address more consumers and more market opportunities because we can provide the capability of smartphones and tablets at the same time."
Samsung, the world's top smartphone seller, is offering a variety of Galaxy handsets, with different sizes and features, to attract consumers from narrower choices offered by Apple. The new Galaxy Note may also help to cushion the impact of a potential US sales ban on some of Samsung's other smartphones. Apple won more than US$1 billion in damages August 24 after a jury found the Suwon, South Korea-based company infringed six of seven patents at stake in the trial.
Windows Phone
Samsung also showed a new handset that runs Microsoft's new Windows 8 mobile system, the Ativ S with a 4.8-inch screen. The phone puts Samsung in competition with Nokia Oyj, which decided to team up with Microsoft in the smartphone market last year. Nokia is set to unveil its own smartphones that use the new Windows 8 software on September 5.
More than 10 million units of the first Galaxy Note were sold in the nine months after it was released, helping Samsung regain the lead in global smartphone sales from Apple this year. The updated digital pen will allow consumers to hover over the screen to preview content and will be available for third-party applications.
Apple is seeking a US sales ban on eight models of Samsung. The list includes several devices in the bestselling Galaxy lineup, though not the Note smartphone. Apple's request for a permanent ban on US sales of some Galaxy devices will be considered at a December 6 court hearing.
Apple is Samsung's largest customer, buying chips and displays from the South Korean company. Apple accounts for about nine percent of Samsung's revenue, according to a Bloomberg supply-chain analysis.
Android Camera
Samsung also unveiled a 16-megapixel camera, called the Galaxy Camera, that runs the latest Android operating system and is able to access the Web via Wi-Fi technology and mobile networks.
"Android was the best option when we considered our platform," Wonhyung Cho, an assistant manager at Samsung's digital imaging business, said in an interview. "We wanted access to Android with the Google Play store and to make the full set of camera apps available."
Samsung opted to tie the camera to the Galaxy range of handsets to associate it with the Android platform, Cho said. With the Galaxy series, which encompasses smartphones and tablet computers, "we had one empty category."
Copiers take on Japanese
Samsung is also out to end yet another Japanese dominance. After beating household names such as Sony Corp and Panasonic Corp in televisions, memory chips and mobile phones in the past decade, South Korea's biggest company is targeting rivals including Canon Inc in the US$32-billion-a-year market for copiers. Its weapon: chips as powerful as those running Apple's iPhone.
The company introduced new copiers and color laser printers built with a 1-gigahertz processor, the same amount of computing power that runs the iPhone 4S, the smartphone capable of multi-tasking. The equipment is the first to use chips of that speed with two processing cores, able to handle tasks faster than those with single cores, according to Samsung.
Samsung said its first color copier that uses A3-sized paper can print twice as fast as comparable models. The company also combined several chips into one, based on the same technology integrating chips in mobile devices, to save costs and reduce defects.
Now, Samsung is aiming for the heart of a market where Tokyo-based Canon, Ricoh Co and two other Japanese companies accounted for 49 percent of worldwide sales last year, according to Gartner. Samsung lagged behind with a 3.4 percent share. Samsung's entry into the market for bigger copiers "poses a threat to Japanese printer makers' growth," said Hisashi Moriyama, an analyst at JPMorgan Chase & Co in Tokyo. "There's a risk that they will face more competition with Samsung slowly but steadily over two to five years."
The new version of the pen-equipped Galaxy Note smartphone has a 5.5-inch screen, larger than its predecessor, and runs the latest version of Google's Android operating system. The device is loaded with software that recognizes handwriting from a digital pen.
"The Note has evolved from every smartphone that we have launched," Min Cho, a senior manager for Samsung's mobile unit, said in an interview at the IFA consumer-electronics fair in Berlin last week. "We can address more consumers and more market opportunities because we can provide the capability of smartphones and tablets at the same time."
Samsung, the world's top smartphone seller, is offering a variety of Galaxy handsets, with different sizes and features, to attract consumers from narrower choices offered by Apple. The new Galaxy Note may also help to cushion the impact of a potential US sales ban on some of Samsung's other smartphones. Apple won more than US$1 billion in damages August 24 after a jury found the Suwon, South Korea-based company infringed six of seven patents at stake in the trial.
Windows Phone
Samsung also showed a new handset that runs Microsoft's new Windows 8 mobile system, the Ativ S with a 4.8-inch screen. The phone puts Samsung in competition with Nokia Oyj, which decided to team up with Microsoft in the smartphone market last year. Nokia is set to unveil its own smartphones that use the new Windows 8 software on September 5.
More than 10 million units of the first Galaxy Note were sold in the nine months after it was released, helping Samsung regain the lead in global smartphone sales from Apple this year. The updated digital pen will allow consumers to hover over the screen to preview content and will be available for third-party applications.
Apple is seeking a US sales ban on eight models of Samsung. The list includes several devices in the bestselling Galaxy lineup, though not the Note smartphone. Apple's request for a permanent ban on US sales of some Galaxy devices will be considered at a December 6 court hearing.
Apple is Samsung's largest customer, buying chips and displays from the South Korean company. Apple accounts for about nine percent of Samsung's revenue, according to a Bloomberg supply-chain analysis.
Android Camera
Samsung also unveiled a 16-megapixel camera, called the Galaxy Camera, that runs the latest Android operating system and is able to access the Web via Wi-Fi technology and mobile networks.
"Android was the best option when we considered our platform," Wonhyung Cho, an assistant manager at Samsung's digital imaging business, said in an interview. "We wanted access to Android with the Google Play store and to make the full set of camera apps available."
Samsung opted to tie the camera to the Galaxy range of handsets to associate it with the Android platform, Cho said. With the Galaxy series, which encompasses smartphones and tablet computers, "we had one empty category."
Copiers take on Japanese
Samsung is also out to end yet another Japanese dominance. After beating household names such as Sony Corp and Panasonic Corp in televisions, memory chips and mobile phones in the past decade, South Korea's biggest company is targeting rivals including Canon Inc in the US$32-billion-a-year market for copiers. Its weapon: chips as powerful as those running Apple's iPhone.
The company introduced new copiers and color laser printers built with a 1-gigahertz processor, the same amount of computing power that runs the iPhone 4S, the smartphone capable of multi-tasking. The equipment is the first to use chips of that speed with two processing cores, able to handle tasks faster than those with single cores, according to Samsung.
Samsung said its first color copier that uses A3-sized paper can print twice as fast as comparable models. The company also combined several chips into one, based on the same technology integrating chips in mobile devices, to save costs and reduce defects.
Now, Samsung is aiming for the heart of a market where Tokyo-based Canon, Ricoh Co and two other Japanese companies accounted for 49 percent of worldwide sales last year, according to Gartner. Samsung lagged behind with a 3.4 percent share. Samsung's entry into the market for bigger copiers "poses a threat to Japanese printer makers' growth," said Hisashi Moriyama, an analyst at JPMorgan Chase & Co in Tokyo. "There's a risk that they will face more competition with Samsung slowly but steadily over two to five years."
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