Still going strong
March 23, 2012, Friday
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Print Edition
Print Edition
ABOUT 1,000 guests were amazed by Alfred Dunhill's 2012 global menswear presentation "Trafalgar" in Shanghai. As if in a giant snow globe, the British luxury men's brand showcased the timelessness of the collection on 64 Asian models, standing on "Trafalgar Square" in a simulation of all four seasons that take place in a single day. From a classic one-button navy wool suit and a burgundy or midnight blue velvet dinner jacket to a travel-friendly blazer, function and performance came to the fore but never at the expense of elegance.
And, some simple but effective layering, like the addition of a shearling lining in a silk bomber jacket, mirrored the never-ending cycle of the changing seasons. A full year of weather condensed over one day was created by one of the longest single CGI sequences ever made, the magic of a holographic projection, mixing the physical with the unphysical. The experience was further heightened by the perfection of a smell, inspired by the natural scent created after it rains. "Trafalgar" was the brand's 2012 global menswear presentation, following the success of "Home" in London in 2011 and "Momentary" in New York in 2010.
And, some simple but effective layering, like the addition of a shearling lining in a silk bomber jacket, mirrored the never-ending cycle of the changing seasons. A full year of weather condensed over one day was created by one of the longest single CGI sequences ever made, the magic of a holographic projection, mixing the physical with the unphysical. The experience was further heightened by the perfection of a smell, inspired by the natural scent created after it rains. "Trafalgar" was the brand's 2012 global menswear presentation, following the success of "Home" in London in 2011 and "Momentary" in New York in 2010.
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