Twitter simplifies in bid to engage users
December 16, 2011, Friday
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Print Edition
Print Edition
TWITTER is changing to address a paradox about a service that revolves around messages limited to just 140 characters. As simple as it sounds, the concept remains too confusing and frustrating for many people.
A redesign is supposed to make Twitter easier to navigate. It offers more accessible features that customize the experience for each user. The service is also expanding users' profile pages to accommodate more detailed information about brands in text, photos and video as Twitter tries to convert more companies into advertisers.
Twitter's tweaks debuted in an update to its software for smartphones and tablet computers. The new look will be gradually rolled out on its website during the next few weeks.
The revisions aren't a matter of desperation for Twitter, which entrepreneur Jack Dorsey invented within another startup in 2006. Twitter has become a vital communications tool and a virtual water cooler for discussing the topics of day.
A redesign is supposed to make Twitter easier to navigate. It offers more accessible features that customize the experience for each user. The service is also expanding users' profile pages to accommodate more detailed information about brands in text, photos and video as Twitter tries to convert more companies into advertisers.
Twitter's tweaks debuted in an update to its software for smartphones and tablet computers. The new look will be gradually rolled out on its website during the next few weeks.
The revisions aren't a matter of desperation for Twitter, which entrepreneur Jack Dorsey invented within another startup in 2006. Twitter has become a vital communications tool and a virtual water cooler for discussing the topics of day.
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