Twitter simplifies in bid to engage users
December 16, 2011, Friday
|
Print Edition
Print Edition
TWITTER is changing to address a paradox about a service that revolves around messages limited to just 140 characters. As simple as it sounds, the concept remains too confusing and frustrating for many people.
A redesign is supposed to make Twitter easier to navigate. It offers more accessible features that customize the experience for each user. The service is also expanding users' profile pages to accommodate more detailed information about brands in text, photos and video as Twitter tries to convert more companies into advertisers.
Twitter's tweaks debuted in an update to its software for smartphones and tablet computers. The new look will be gradually rolled out on its website during the next few weeks.
The revisions aren't a matter of desperation for Twitter, which entrepreneur Jack Dorsey invented within another startup in 2006. Twitter has become a vital communications tool and a virtual water cooler for discussing the topics of day.
A redesign is supposed to make Twitter easier to navigate. It offers more accessible features that customize the experience for each user. The service is also expanding users' profile pages to accommodate more detailed information about brands in text, photos and video as Twitter tries to convert more companies into advertisers.
Twitter's tweaks debuted in an update to its software for smartphones and tablet computers. The new look will be gradually rolled out on its website during the next few weeks.
The revisions aren't a matter of desperation for Twitter, which entrepreneur Jack Dorsey invented within another startup in 2006. Twitter has become a vital communications tool and a virtual water cooler for discussing the topics of day.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
