Won't pay for news content
Source: Agencies |
November 4, 2011, Friday
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Print Edition
Print Edition
ALTHOUGH tablet owners spend more time consuming news than poking around on Facebook, they're reluctant to pay for it.
That's according to a new study from the Pew Research Center's Project for the Excellence in Journalism. It found that 11 percent of American adults own a tablet of some kind, and a majority of them spend 90 minutes a day using the device.
Consuming news is one of the most popular activities, up there with e-mail and more popular than social networking. Only general web-browsing is more popular on tablets than news and e-mail.
Even so, just 14 percent of tablet users said they have paid for news content on tablets. But another 23 percent pay for a print subscription that includes tablet content. In all, about a third of tablet users have paid to access news on their gadgets.
That is a much higher number paying for content than previous research has found, the report said. Still, a "large majority" of people who have not paid for news are "reluctant to do so, even if that's the only way to get news from their favorite sources," the report adds.
This is bad news for media companies hoping to boost revenue by charging for content on the iPad and other tablets.
That's according to a new study from the Pew Research Center's Project for the Excellence in Journalism. It found that 11 percent of American adults own a tablet of some kind, and a majority of them spend 90 minutes a day using the device.
Consuming news is one of the most popular activities, up there with e-mail and more popular than social networking. Only general web-browsing is more popular on tablets than news and e-mail.
Even so, just 14 percent of tablet users said they have paid for news content on tablets. But another 23 percent pay for a print subscription that includes tablet content. In all, about a third of tablet users have paid to access news on their gadgets.
That is a much higher number paying for content than previous research has found, the report said. Still, a "large majority" of people who have not paid for news are "reluctant to do so, even if that's the only way to get news from their favorite sources," the report adds.
This is bad news for media companies hoping to boost revenue by charging for content on the iPad and other tablets.
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