Expo with added dimension
By Xu Wei |
February 6, 2011, Sunday
|
Print Edition
Print Edition
IT'S no longer a special treat to see a 3D movie at the cinema but for most Chinese audiences, it is definitely a novel experience to watch a 3D stereoscopic documentary series in the comfort of their own living room.
"Expo In 3D," the first-ever 3D format retrospective and interpretation of the 2010 Shanghai World Expo will screen on ICS this week.
The six episodes (being aired February 3-8) revolve around the pavilion architecture, food and culture, as well as performing highlights from last year's event.
Unlike former Expo-themed documentaries, the series was shot in a more lighthearted way and produced mainly from the angle of the city's foreign expats.
Australian presenter Cameron Andersen and hostess Isobel Yang explore many unknown facets of charm and achievements of the Expo, as "chefs" for an authentic Australian-flavor roasted rack of lamb, as "improvised performers" in a float parade, or even as the "residents" of a futuristic dream city planned by one of the pavilions.
According to producers from Shanghai 3D Communication Co Ltd, the content supplier of the series, the shooting started in October with 3D cameras but the 3D post-production takes more time and effort than a 2D film. Most of its scenes are shot in 3D while the close-up shots are produced in 2D in case of dizziness and eye fatigue.
The 3D technology has digitally improved the lifelike images with dramatic leaping effects, enhanced depth and beautifully reproduced luster and texture.
The immersive highlights of the series include the 3D shots of the animated scroll of the ancient painting "Riverside Scene at Qingming Festival" displayed at the China Pavilion, the thematic show "Windows of City" and an Italian tailor's detailed and live working on a suit.
The spread of 3D technology is expected to change traditional TV broadcasting concepts and begin a 3D revolution in the Chinese TV industry. Two new dedicated 3D channels in Tianjin Municipality and Guangxi Zhuang Autonomous Region have been approved for a trial launch this year and a weekly 3D travel program is also slated for broadcast on ICS from February 12 at 9:15pm.
Two million pairs of 3D TV glasses have been given out in the city. To claim a pair, call Shanghai 3D Communication on 5230-2935. Viewers can also watch the series without 3D TV glasses as the program is aired with a 2D signal. The local producers also plan to distribute the series overseas, with interest from South Korea and Europe already shown.
"Expo In 3D," the first-ever 3D format retrospective and interpretation of the 2010 Shanghai World Expo will screen on ICS this week.
The six episodes (being aired February 3-8) revolve around the pavilion architecture, food and culture, as well as performing highlights from last year's event.
Unlike former Expo-themed documentaries, the series was shot in a more lighthearted way and produced mainly from the angle of the city's foreign expats.
Australian presenter Cameron Andersen and hostess Isobel Yang explore many unknown facets of charm and achievements of the Expo, as "chefs" for an authentic Australian-flavor roasted rack of lamb, as "improvised performers" in a float parade, or even as the "residents" of a futuristic dream city planned by one of the pavilions.
According to producers from Shanghai 3D Communication Co Ltd, the content supplier of the series, the shooting started in October with 3D cameras but the 3D post-production takes more time and effort than a 2D film. Most of its scenes are shot in 3D while the close-up shots are produced in 2D in case of dizziness and eye fatigue.
The 3D technology has digitally improved the lifelike images with dramatic leaping effects, enhanced depth and beautifully reproduced luster and texture.
The immersive highlights of the series include the 3D shots of the animated scroll of the ancient painting "Riverside Scene at Qingming Festival" displayed at the China Pavilion, the thematic show "Windows of City" and an Italian tailor's detailed and live working on a suit.
The spread of 3D technology is expected to change traditional TV broadcasting concepts and begin a 3D revolution in the Chinese TV industry. Two new dedicated 3D channels in Tianjin Municipality and Guangxi Zhuang Autonomous Region have been approved for a trial launch this year and a weekly 3D travel program is also slated for broadcast on ICS from February 12 at 9:15pm.
Two million pairs of 3D TV glasses have been given out in the city. To claim a pair, call Shanghai 3D Communication on 5230-2935. Viewers can also watch the series without 3D TV glasses as the program is aired with a 2D signal. The local producers also plan to distribute the series overseas, with interest from South Korea and Europe already shown.
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